Collision Course

What do you get when you plaster vinyl decal characters from Japanese animation and video games all over fast cars? I dont know either but they call it "Itasha," the name sort of has a complex background since "Ita sha" has been the short name for Italian cars. The current usage of itasha comes from "itai" the Japanese word for painful or Japanese slang for ugly. Therefore, itasha means "ugly car" and some of them are pretty ugly.